DBDC INTERNATIONAL DEFENCE PUBLICATIONS & EVENTS UK LTD

Digital Advertising Rate Card

Valid for Website & Newsletter Advertising
Prices are indicative and listed in € excluding VAT.

Α. Website Advertising

1. Leaderboard Banner (970×250 px) – Top / Homepage

Display: top of homepage & main internal pages
Placement: exclusive or rotation with up to 3 advertisers
Duration & Pricing:

• 1 month: 1,200 €
• 3 months: 3,000 € (~17% discount)
• 6 months: 5,400 € (~25% discount)

2. Side Banner – Skyscraper (300×600 px)

Display: sidebar across all key pages
Duration & Pricing:

• 1 month: 800 €
• 3 months: 2,000 €
• 6 months: 3,600 €

3. Medium Rectangle (300×250 px) – Article Pages

Display: inside articles/news content (in-article)
Duration & Pricing:

• 1 month: 600 €
• 3 months: 1,500 €
• 6 months: 2,700 €

4. Sponsored Article / Advertorial

Includes:

• Publication of article (up to 800–1000 words)
• Up to 3–4 images/logos
• Permanent placement on the website (not limited to one month)
• Featured on homepage for 7 days
  Pricing:
• Per article: 900 €
• Package of 3 articles: 2,400 €

B. Advertising Newsletter

1. Top Banner in Newsletter (600×150 px)

Position: top section, below the header/logo
Frequency: per newsletter distribution
Pricing:

• 1 insertion: 450 €
• Package of 4 insertions (weekly): 1,500 €
• Package of 8 insertions (2 months): 2,600 €

2. Middle Banner (600×150 px)

Position: middle section of the newsletter, between articles
Pricing:

• 1 insertion: 350 €
• Package of 4 insertions: 1,200 €
• Package of 8 insertions: 2,000 €

3. Text Ad / Sponsored Block

Format:

• Logo + title (up to 60 characters)
• Short text (up to 250–300 characters)
• 1 link (website, landing page, brochure, etc.)
  Pricing:
• 1 insertion: 300 €
• Package of 4 insertions: 1,000 €

4. Dedicated Sponsored Newsletter (Exclusive Email)

Sent exclusively for a single advertiser
Content fully dedicated to the product/service/company
Price per send: 1,200 €

C. Combined Packages (Website + Newsletter)

Bronze Package

• 1x Medium Rectangle (300×250) for 1 month
• 1x Text Ad in the newsletter
  Price: 750 €

Silver Package

• 1x Side Banner (300×600) for 1 month
• 1x Middle Banner in the newsletter
• Mention in 1 social media post
  Price: 1,200 €

Gold Package

• 1x Leaderboard (970×250) for 1 month
• 1x Top Banner in the newsletter
• 1x Sponsored Article on the website
• 1x Social media post (LinkedIn / Facebook / X)
  Price: 2,300 €

Annual Package / Strategic Partnership (Customisable)

Includes:

• Long-term banner presence on the website (12 months)
• Regular placements in selected newsletters
• A defined number of advertorials per year
  Pricing: upon request, with special discount.

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D. Notes – Terms

• All prices are in euros (€) and exclude VAT.
• Advertising material (banners, logos, texts) must be provided by the advertiser.
• Creative adaptation / banner design can be offered at an additional cost.
• Rotation order is determined by booking date & campaign duration.
• Special discounts available for:
  • Annual collaborations
  • Combined digital + print advertising
  • Sponsors of your conferences/events